Fish Tales

Proje yeri:
The Netherlands

Proje tipi:

Proje tür:
Food Service / Shop-in-shop



Designing a shop-in-shop concept of 30 square metre for the sustainable fish brand Fishtales, to be integrated in Albert Heijn supermarkets. 


Fish Tales wants to educate customers that fish is easy to prepare, healthy, affordable and very accessible. The category fish was till now neglected in most supermarkets, Fish Tales will encourage people to eat more fish and fish products. 


Chosen format principles:

  • Convenience
  • Choice in price
  • Visual merchandising
  • Surprising

We Create

JosDeVries The Retail Company BV
Malte Plaza,Bağlarbaşı mah. Atatürk Cad. Sakarya sok. No:35 K1 / 107 Maltepe / İSTANBUL / Türkiye
Telefon: +90 216 222 29 26
Faks: +90 216 222 29 30

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